The Seabeam Lodge - if you've been there, you'll know.

Bamfield has quickly become one of my favourite places in the world, second only to Haida Gwaii (and I can hardly even call it a second). They are similar in a lot of ways - isolated, small towns with friendly folk and unlimited wilderness to explore. I haven't been back to Haida Gwaii in almost 3 years now and my heart physically aches for it. Last year I was introduced to Bamfield though, and the hole has been (at least partially) filled. I started hanging out at the Seabeam Lodge through my best friend who manages it during the summers. I was introduced to countless people, spending weekend after weekend camping on endless beaches and fishing out on the boat all day. The only question I'm ever left with after a trip to Bamfield is "When can we come back?!?" 

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Shaw TV Interview

I've been working as the art director and graphic designer for Rewild Homes, a tiny home construction company in Nanaimo, for the past year. Just recently we were interviewed by Shaw TV about our business. Check it out!

Rewild Homes, A small company based out of Nanaimo and operated by a couple of Vancouver Island University graduates, is hoping to capitalize big time on a growing movement towards living in tiny homes.

Words & prototypes

Two very different things, equally important. I'm working on both right now. I'm ordering business cards this week (although they probably won't be here in time for the presentation of this box to my class, so I will print some separately for the sake of the presentation). Each business card is going to have a different picture on the back, which lets me show off my photography. I'll be pulling the teal colour throughout my deliverables. I've working on introductory postcard mail outs, and am in the process of both writing out and designing an introductory booklet about myself that will be included in a parcel mail out. I'll be braving Michaels tomorrow to find a suitable box, and grabbing paint & twine from town to begin prototyping the parcel. 

Connections.

When I started sketching out ideas for branding myself, I was going down a path with the word "connection" in my mind as an overall theme but transparency is what seemed to be coming out on paper. I had planned on making a movie introducing myself through my dog, but she got injured so I wasn't able to spend the time filming. She's better now, and I've started filming, but I won't have enough footage in the scope of the project at hand. However, I'm going to scrap most of the stuff that I sketched out after realizing that a Juno movie wasn't going to happen and go back to that idea. It doesn't have to be a movie, it will just be stills instead. I'm going to send postcards to Tourism Vancouver Island, from Juno. I'm currently working on sketching out some new concepts. I feel better about going back this direction. After sending a few postcards (Hi! I'm Juno, this is where I went today, stay tuned to figure out where I'm going next; Hey! Juno again. This week I went to this new place; Juno here. I made a souvenir box, expect it soon), I'm going to send a souvenir package, including a message in a bottle (my resume), maybe a few shells, a feather. A scrapbook (my work, an intro to me as a person). A vial of rainwater from the far west coast of Vancouver Island. I'll make nice labels for everything. I'm working on gathering the photos that I'm going to use right now, and I've started brainstorming and sketching out postcard ideas and label designs.

Creative concept & style board

1. CONCEPT: Connection

2. APPROACH: People form connections. I make connections. I can connect people to you.

3. RATIONALE: Use my connection with Juno, a very likable dog, to show the connection that I have with the outdoors, and the connections that I form with people.

4. IMPLIED NOTIONS:

·      I am the quintessential BC girl

·      We would get along well, I’m easy to work with

·      I represent myself by my dog: active, intelligent, easy to get along with

5. WHAT WE/I LIKE ABOUT THIS CONCEPT:

·      All of my exploring is done with my dog

·      Juno is relatable, many people will immediately be drawn to her

·      Border collies are active & intelligent breeds, reflecting me

6. TONE:

·      Active

·      Connected, personal

·      Thoughtful

·      Focused

·      Understanding

·      Refreshing

·      Non judgemental

·      Honest

·      Intelligent

STYLE BOARDS

COLOR 

NOT THE PINK, BUT RATHER THE CONTRAST OF CARBOARD AND COLOUR, AND THE SURPRISE FACTOR.

COLOURS FOUND IN NATURE, AGREEABLE TO EVERYONE

SOFT COLOURS, MUTED. CALM.

NATURE AT ITS FINEST. FOUND IN NATURE DOESN'T MEAN BORING: BEAUTIFUL GREENS, BLUES, AND GREYS.

BLACK & WHITE NEVER GO OUT OF STYLE.

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LAYOUT

CONSISTENT COLOUR PALETTE, LARGE IMAGES, DISCRETE TYPE

THE IMAGE IS THE FOCUS & THE TEXT ONLY ENHANCES THE FOCUS

GEOMETRICS ARE INTERESTING

BOLD TYPOGRAPHY, BUT STILL VERY CLEAN AND TIMELESS.

ABSOLUTELY LOVE THIS. THE FEELING OF THE JOURNEY, THE COLOURS, THE WATERCOLOUR STYLE.

PACKAGING

SIMPLE AND HOME MADE.

EVERYONE LOVES GETTING A PACKAGE IN THE MAIL. PERSONALLY I LOVE THE AMAZON CARDBOARD BOXES, THEY FEEL SO WELL MADE. JUST LIKE APPLE'S DO AS WELL.

WONDERFUL TEXTURES. CLEAN COLOURS CONTRASTING WITH BROWN KRAFT PAPERS.

PHOTOGRAPHY

WANDERLUST. IGNITES STRONG FEELINGS.

Creating a sense of wonder in nature.

Interesting focal points and depth.

Never dull nature's power, always show it true and raw.

Again, a sense of wonder. Making real life more wondrous than fantasy.

ENGAGEMENT. DIFFERENT PERSPECTIVES.

TEXTURES

Dappled light. Textures from nature.

Flat. Ink. 2d mixed with photography.

Reminiscent of fog. Deep layers.

Gold leafing is a great organic texture combined with a sort of mechanical contrast.

Soft watercolour strokes in bold colours. The texture of real paper, real brush strokes.

Contrasting between natural wood and printed ink.

TYPOGRAPHY

Hand lettering, connecting digital and physical.

Natural brush strokes. Contrast with clean type.