North Pacific Timber Corporation is a local Haida owned company based out of Haida Gwaii. Their focus is promoting sustainable and selective timber harvesting while building a stronger local forest economy. I was commissioned to do a logo for their company.
Misty Islands U-Brew, located on Haida Gwaii, BC, recently decided to add a new item to their list of available beverages: coffee. They released two roasts, Haida Gwaii Storm Brew and Haida Gwaii Sunrise. The client wanted bright logos that represented Haida Gwaii and were clearly visible at 1.5 inches.
Rewild Homes Ltd is a custom tiny home manufacturing company that my husband and I started together on Vancouver Island over 6 years ago. I’ve spent the last six years creating and constantly managing an identity for the business, including a logo, collateral, an up-to-date blog and website with over 1500 unique visitors per week, print materials, and online advertising campaigns. Rewild Homes doesn’t just build small homes – they also help people make the shift to a more simplistic home in order to live a bigger life.
We are recognized around the world for our homes. Tiny home design, client communication, administration, branding, photography, social media - you name it, I do it. Along with creating and constantly managing a full identity and branding kit, I also direct and create advertising campaigns, manage all front end aspects of the business appearance, designed and continually maintain an income-drawing blog and website, and manage administrative aspects and perform secretarial duties.
Clean design and friendly, straightforward language are crucial to the brand as a whole. Becoming an active member of the community by attending events with press material in hand, keeping an up-to-date blog and Facebook page, and hosting well-advertised open house days allowed the business to make leaps and bounds in a short amount of time.
I am responsible for all photography and posting on our Instagram account. We are currently at over 25,000 followers and gain dozens - sometimes hundreds - every day.
Secret Beach Campground & Kayak Launch is a First Nations operated campground based outside of Ucluelet, on the west coast of Vancouver Island. I was hired to design a branding package for the campground, including a logo, website, brochure, and large-format signage to be installed throughout the campsites.
The Winning Pitch is an annual contest put on by go2HR, BC’s tourism development organization. The contest is a case competition where post-secondary students pitch business plans to promote a local tourism activity.
Target audience: post-secondary institutions, students, industry leaders and stakeholders, tourism and hospitality employers.
Design goal: visually align with go2HR’s logo so that they work together as a suite.
SuperHost® is a suite of quality, affordable customer service training courses for front-line employees. Delivered online and in classroom, SuperHost offers relevant, up-to-date content and best practices that meet the current needs and expectations of employers and visitors. First launched in 1985, SuperHost is recognized as the standard for customer service excellence in BC.
The client wanted to rebrand the SuperHost program with a new, updated logo as well as an accompanying suite of ads, badges, and certificates.
The client wanted an upscale but approachable set of designs for their luxury treehouse rental, including a logo, a website, business cards, and rack cards. The first thing I designed was the logo, which is a playful depiction of the rental house. The website came next, and I designed and built it with two words in mind: luxury and play. The business cards were designed to echo the website, and the rack cards clearly follow the same design guidelines.
My name is Jessica Reid. I am a freelance designer and avid adventurist.
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My name is Jessica Whelan and I'm a freelance designer and photographer available for hire. Get in touch.
