Creative concept & style board

1. CONCEPT: Connection

2. APPROACH: People form connections. I make connections. I can connect people to you.

3. RATIONALE: Use my connection with Juno, a very likable dog, to show the connection that I have with the outdoors, and the connections that I form with people.

4. IMPLIED NOTIONS:

·      I am the quintessential BC girl

·      We would get along well, I’m easy to work with

·      I represent myself by my dog: active, intelligent, easy to get along with

5. WHAT WE/I LIKE ABOUT THIS CONCEPT:

·      All of my exploring is done with my dog

·      Juno is relatable, many people will immediately be drawn to her

·      Border collies are active & intelligent breeds, reflecting me

6. TONE:

·      Active

·      Connected, personal

·      Thoughtful

·      Focused

·      Understanding

·      Refreshing

·      Non judgemental

·      Honest

·      Intelligent

STYLE BOARDS

COLOR 

NOT THE PINK, BUT RATHER THE CONTRAST OF CARBOARD AND COLOUR, AND THE SURPRISE FACTOR.

COLOURS FOUND IN NATURE, AGREEABLE TO EVERYONE

SOFT COLOURS, MUTED. CALM.

NATURE AT ITS FINEST. FOUND IN NATURE DOESN'T MEAN BORING: BEAUTIFUL GREENS, BLUES, AND GREYS.

BLACK & WHITE NEVER GO OUT OF STYLE.

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LAYOUT

CONSISTENT COLOUR PALETTE, LARGE IMAGES, DISCRETE TYPE

THE IMAGE IS THE FOCUS & THE TEXT ONLY ENHANCES THE FOCUS

GEOMETRICS ARE INTERESTING

BOLD TYPOGRAPHY, BUT STILL VERY CLEAN AND TIMELESS.

ABSOLUTELY LOVE THIS. THE FEELING OF THE JOURNEY, THE COLOURS, THE WATERCOLOUR STYLE.

PACKAGING

SIMPLE AND HOME MADE.

EVERYONE LOVES GETTING A PACKAGE IN THE MAIL. PERSONALLY I LOVE THE AMAZON CARDBOARD BOXES, THEY FEEL SO WELL MADE. JUST LIKE APPLE'S DO AS WELL.

WONDERFUL TEXTURES. CLEAN COLOURS CONTRASTING WITH BROWN KRAFT PAPERS.

PHOTOGRAPHY

WANDERLUST. IGNITES STRONG FEELINGS.

Creating a sense of wonder in nature.

Interesting focal points and depth.

Never dull nature's power, always show it true and raw.

Again, a sense of wonder. Making real life more wondrous than fantasy.

ENGAGEMENT. DIFFERENT PERSPECTIVES.

TEXTURES

Dappled light. Textures from nature.

Flat. Ink. 2d mixed with photography.

Reminiscent of fog. Deep layers.

Gold leafing is a great organic texture combined with a sort of mechanical contrast.

Soft watercolour strokes in bold colours. The texture of real paper, real brush strokes.

Contrasting between natural wood and printed ink.

TYPOGRAPHY

Hand lettering, connecting digital and physical.

Natural brush strokes. Contrast with clean type.