Mitsubishi Lancer Ad Campaign
/Original photography and design.
Whistler Blackcomb Poster
/I actually hand-made the scene in the goggles in this poster on my kitchen table by means of a diorama - see process photos below!
Final poster
Process
Rewild Homes
/REWILD HOMES
Rewild Homes Ltd is a custom tiny home manufacturing company that my husband and I started together on Vancouver Island over 6 years ago. I’ve spent the last six years creating and constantly managing an identity for the business, including a logo, collateral, an up-to-date blog and website with over 1500 unique visitors per week, print materials, and online advertising campaigns. Rewild Homes doesn’t just build small homes – they also help people make the shift to a more simplistic home in order to live a bigger life.
We are recognized around the world for our homes. Tiny home design, client communication, administration, branding, photography, social media - you name it, I do it. Along with creating and constantly managing a full identity and branding kit, I also direct and create advertising campaigns, manage all front end aspects of the business appearance, designed and continually maintain an income-drawing blog and website, and manage administrative aspects and perform secretarial duties.
Clean design and friendly, straightforward language are crucial to the brand as a whole. Becoming an active member of the community by attending events with press material in hand, keeping an up-to-date blog and Facebook page, and hosting well-advertised open house days allowed the business to make leaps and bounds in a short amount of time.
LOGO & BUSINESS CARDS
WEBSITE
I am responsible for all photography and posting on our Instagram account. We are currently at over 25,000 followers and gain dozens - sometimes hundreds - every day.
Misc. design
Tourism Bamfield
/
TOURISM BAMFIELD
SUMMARY
On the far west coast of Vancouver Island, looking straight out to Japan, is an unexplored wilderness. With only 150 people in town, the beaches are always empty and the trail is always yours. The town of Bamfield is nestled in the heart of the Pacific Rim, surrounded by protected forests and First Nations land. With competitors such as Tofino, Bamfield sits just outside of the radar. As an isolated and tiny town, tourism is important. Fishing, lodging, hiking, cultural tours, and kayak excursions are popular in the area, but the number of people who know Bamfield exist is just too small. There is nothing unifying the possibilities in the area. What Bamfield needs is a distinct brand.
Being one of my favourite places in the world, I took it upon self to develop an identity for the town of Bamfield and its surrounding areas, along with a set of brand standards for guidelines.
BRAND STANDARDS BOOKLET
Brand guidelines, including: an overview of the town (history, iconic experiences, personality, & tagline); brand elements (logo, minimum size, clear space, dos & don'ts); photography; typography; colour; and collateral.
“On the far west coast of Vancouver Island, looking straight out to Japan is an unexplored wilderness. Accessible only by a harrowing dirt road or by navigating the Pacific Ocean, just getting here provides you with a badge of honour. The beaches are always empty and the trail is always yours. Once you’re here, you’ll know. Life is different out here. See you soon.”
Crimestoppers Nanaimo
/NANAIMO CRIMESTOPPERS
The Nanaimo RCMP put out a call for photography-based posters to spread awareness about the Crimestoppers program. My submissions were one of the chosen series selected to be displayed at the Nanaimo airport and in local high schools.
