On the far west coast of Vancouver Island, looking straight out to Japan, is an unexplored wilderness. With only 150 people in town, the beaches are always empty and the trail is always yours. The town of Bamfield is nestled in the heart of the Pacific Rim, surrounded by protected forests and First Nations land. With competitors such as Tofino, Bamfield sits just outside of the radar. As an isolated and tiny town, tourism is important. Fishing, lodging, hiking, cultural tours, and kayak excursions are popular in the area, but the number of people who know Bamfield exist is just too small. There is nothing unifying the possibilities in the area. What Bamfield needs is a distinct brand.
Being one of my favourite places in the world, I took it upon self to develop an identity for the town of Bamfield and its surrounding areas, along with a set of brand standards for guidelines.
BRAND STANDARDS BOOKLET
Brand guidelines, including: an overview of the town (history, iconic experiences, personality, & tagline); brand elements (logo, minimum size, clear space, dos & don'ts); photography; typography; colour; and collateral.
"On the far west coast of Vancouver Island, looking straight out to Japan is an unexplored wilderness. Accessible only by a harrowing dirt road or by navigating the Pacific Ocean, just getting here provides you with a badge of honour. The beaches are always empty and the trail is always yours. Once you’re here, you'll know. Life is different out here. See you soon."